Privacy Policy

Your privacy is important to us. Learn how we collect, use, and protect your personal data in compliance with GDPR and UK data protection laws.

Table of Contents

1. Introduction

Last Updated: December 2024

PlayLegitUK ("we", "us", "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, process, and protect your information when you visit our website or use our services.

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data Controller: PlayLegitUK

2. What Data We Collect

We collect several types of information when you visit our website:

2.1 Personal Information

  • Contact Information: Name, email address when you contact us
  • Age Verification: Confirmation that you are 18 or older
  • Communication Data: Messages sent through our contact forms

2.2 Automatically Collected Information

  • Usage Data: Pages visited, time spent, click patterns
  • Device Information: Browser type, operating system, device type
  • Location Data: General location based on IP address
  • Referral Data: How you found our website

2.3 Cookies and Tracking Technologies

  • Essential Cookies: Required for website functionality
  • Analytics Cookies: Help us understand website usage
  • Marketing Cookies: Track conversions and affiliate referrals

3. How We Use Your Data

We use your personal data for the following purposes:

3.1 Service Provision

  • Providing information about licensed UK casinos
  • Responding to your inquiries and support requests
  • Ensuring age verification compliance
  • Processing affiliate referrals

3.2 Website Improvement

  • Analyzing website usage to improve user experience
  • Identifying and fixing technical issues
  • Optimizing website performance

3.3 Legal Compliance

  • Complying with UK gambling regulations
  • Maintaining records for regulatory purposes
  • Preventing fraud and abuse

3.4 Legal Basis for Processing

We process your data based on:

  • Legitimate Interest: Providing gambling information services
  • Consent: Marketing communications and non-essential cookies
  • Legal Obligation: Age verification and regulatory compliance

4. Who We Share Data With

We may share your data with the following parties:

4.1 Casino Operators

  • When you click on casino links, referral data may be shared
  • No personal information is shared without your consent
  • Only anonymized traffic data is typically shared

4.2 Service Providers

  • Analytics Services: Google Analytics (anonymized)
  • Hosting Services: Website hosting and maintenance
  • Email Services: For responding to inquiries

4.3 Legal Requirements

  • UK Gambling Commission (if required)
  • Law enforcement (when legally required)
  • Courts and regulatory bodies

4.4 Data Transfers

We primarily process data within the UK. Any international transfers comply with UK GDPR requirements and include appropriate safeguards.

5. Data Storage and Security

We implement appropriate technical and organizational measures to protect your data:

5.1 Security Measures

  • SSL encryption for all data transmissions
  • Secure hosting with regular security updates
  • Access controls and authentication
  • Regular security audits and monitoring

5.2 Data Location

  • Data is primarily stored in UK-based servers
  • Backup systems may be located in the EU
  • All storage locations provide adequate protection

5.3 Data Breach Response

In the event of a data breach, we will:

  • Notify the ICO within 72 hours if required
  • Inform affected individuals if there's high risk
  • Take immediate action to contain the breach
  • Conduct a full investigation and review

6. Your GDPR Rights

Under UK GDPR, you have the following rights:

6.1 Right of Access

You can request a copy of all personal data we hold about you.

6.2 Right to Rectification

You can request correction of inaccurate or incomplete data.

6.3 Right to Erasure

You can request deletion of your personal data in certain circumstances.

6.4 Right to Restrict Processing

You can request that we limit how we process your data.

6.5 Right to Data Portability

You can request your data in a machine-readable format.

6.6 Right to Object

You can object to processing based on legitimate interests.

6.7 Right to Withdraw Consent

You can withdraw consent for processing at any time.

6.8 Exercising Your Rights

To exercise any of these rights, please contact us at our contact page. We will respond within one month.

7. Cookies and Tracking

We use cookies and similar technologies to enhance your experience. For detailed information, please see our Cookie Policy.

7.1 Cookie Categories

  • Strictly Necessary: Essential for website functionality
  • Performance: Help us analyze website usage
  • Functionality: Remember your preferences
  • Targeting: Track affiliate referrals

7.2 Cookie Management

You can control cookies through your browser settings or our cookie consent banner.

8. Third-Party Services

We use the following third-party services:

8.1 Analytics

  • Google Analytics: Website usage analysis (anonymized)
  • Purpose: Understand user behavior and improve services
  • Data Shared: Anonymized usage data only

8.2 Affiliate Networks

  • Casino Operators: Track referrals and commissions
  • Purpose: Measure affiliate performance
  • Data Shared: Click data and referral information

9. Data Retention

We retain your data for the following periods:

9.1 Retention Periods

  • Contact Inquiries: 3 years from last contact
  • Website Analytics: 26 months (Google Analytics default)
  • Age Verification: As long as legally required
  • Affiliate Data: 7 years for tax purposes

9.2 Deletion Process

After retention periods expire, data is securely deleted using industry-standard methods.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be:

  • Posted on this page with a new "Last Updated" date
  • Highlighted on our website for 30 days
  • Communicated via email for significant changes

Continued use of our website constitutes acceptance of any changes.

11. Contact Information

For questions about this Privacy Policy or to exercise your rights, please contact us:

11.1 Complaints

If you're not satisfied with our response, you can lodge a complaint with the Information Commissioner's Office (ICO):